The Curated Bohemian sought to embody the spirit of the modern bohemian woman in their branding – a spirit of free-flowing creativity, grounded in both nature and mindfulness. To express this essence, I crafted a minimalist brand identity. Clean lines and a neutral palette form a serene base, allowing subtle bohemian accents and vibrant colour pops to infuse a touch of soulful warmth.  The duality of the modern bohemian woman is embodied in the logomark by the natural duality of the sun and moon.  Natural textures – think woven baskets, pampas grass, and macrame – echo this inspiration. Each branding element is thoughtfully curated, allowing the bohemian spirit to radiate against a backdrop of intentional simplicity.