The Blue Boho approached me to craft a brand that felt whimsical, artisanal, and botanical, appealing to their mostly female demographic. I drew heavily on Cottagecore's aspirational and romanticized vision of aesthetic domesticity. Imagine foraging for wildflowers in a springtime meadow – that's the palette I evoked: soft pinks, robin egg blues, calming greens, and creamy whites. Natural materials like linen and wood whispered comfort, while floral patterns echoed the boutique's artisanal botanical spirit. Hand-drawn typography added a touch of whimsy to the logo, and soft, swirling lines completed the picture of a dreamy, delightfully girly space. It's a virtual celebration of upcycling, wild finds, and creating a cosy haven filled with handcrafted treasures.